What is SEO Content?
SEO Website Content is any content created with the goal of attracting search engine traffic. Google, for example, uses “spiders” that crawl content to see what it’s about. During this crawl, they learn a lot about the web page by the language used on it.
If the content is created without SEO writing, it may not come across as search engine friendly, and the crawlers may not even figure out what the page is about.
Types of Content?
SEO content can include any of the following:
Product Pages – These are the bread and butter of any retail e-commerce site. A good product page can serve as a both SEO content and a PPC landing page.
Blog Posts – A blog is one of the easiest ways to create a regular stream of effective SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site.
Articles – This is the main kind of content you’ll find on most newspaper- or magazine-style websites.
Lists – A list is really just a kind of article, but framing it as a list (such as “10 Rules for Success” or “101 Things I Love About Google”).
Guides – A guide is a longer piece of content that explains in detail how to do something.
Videos – In general, there are fewer videos on the web than pages of text; consequently, it can be easier to rank on the first page for a competitive keyword by creating a video instead of an article.
Infographics – Infographics, or large-format images that contain a lot of data (often in the form of graphs or charts) on a single subject, can rack up a lot of page views and links.
Slideshows – A slideshow is a way to display a series of related images. Sometimes pictures are more important than text – say you’re trying to show what all the stars wore to the Oscars.
SEO Writing Rules
Write For Humans
Know your audience and write for them.
SEO copywriting is only one part of SEO. Another important part is backlinking. The content you write must attract backlinks from other sites in order to improve its SEO.
Therefore, the copy that you write has to be written for a human audience first. If it sounds too robotic or is keyword-stuffed, few sites will want to link to it later.
Understand Google’s Algorithm
Understand the latest algorithms of Google. As the largest search engine, it is important to know how to drive more traffic to your blog.
They tweak their search algorithm regularly so that the best-quality pages get ranked more highly. Google is concerned about wanting the search engine to be as effective as possible.
When you understand all that the search engines are looking for, you can better deliver it.
Notice how to find Keywords
You have to know how to perform keyword research and how to pick the best keywords for the content you’re writing.
This includes being able to assess how popular the main keyword is and how to choose long-tail keywords.
Often, the main keywords for a topic have far too much competition for the first few places in search engine results.
This makes it necessary to go for keywords that have a lower search volume. An SEO copywriter has to be able to assess the amount of competition for each word or phrase and choose the best ones to use.
Write Long Content
A good rule of thumb is to have each page contain at least 1,000 words of high-quality content. Shorter pages may simply not have enough complexity for the current algorithms.
Writing longer content also gives you the freedom to serve up information in a number of ways such as lists and tables.
You need to pack a lot of information into each page, and having some varied methods of presenting information can be helpful to both people and search engines.
Make Unique Sentences
Search engine algorithms all reward unique content. If parts of a page are copied from another web page. If you find any duplicates, reword those parts while keeping the copy sounding natural.
Use Related Words
The search engine knows that the content is really about that topic. It usually isn’t necessary to research which accompanying words to use, as they are generally the basic words that something about that topic would use.
If you aren’t sure how to use these companion words, study up latent semantic indexing and put that knowledge to use.
Link to High-Quality Sites
Using links as information citations is a common way to show where the information came from.
However, your site should not be using information from low-quality sites. If you have links to spammy sites, the information on your page will be assumed to be spammy as well.
Always link to high-level websites that are popular in their own right.
Use Varied Content Types
A great web page may include a number of different ways to impart information. These often include other types of media to back up and expand on the information in the text.
The use of videos on the page is excellent for this purpose. Using helpful pictures is also useful to readers.
Write Meta Info
Every piece of content needs meta tags and a meta description. This allows search engines to display a short description of the content you created.
You also need a title tag that will be displayed as the title of the page. This should be no longer than about 70 characters. his is the maximum allowed for titles by Google.
Use Subheadings
No matter how narrow your topic is, it can be broken up with subheadings. This also allows you to have your keywords where they are prominent.
Subheadings help to break up the text, and they make it easier for readers to find exact the information they are looking for.
In SEO writing, you need to consider the goals set for your strategy and the ranking factors of search engines.
However, writing content is much more of a process to meet user demand than SEO requirements.
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