Now that you know how your target market is searching, it’s time to dive into on-page SEO, the practice of crafting web pages that answer searchers’ questions. What is On-Page SEO? On-page SEO (also called on-site SEO) is the practice of optimizing web pages to rank higher in search engines. It Read more…
WHAT IS INSTAGRAM SHOPPING? Instagram Shopping is a set of features that allow people to easily shop your brand’s photos and videos all across Instagram. Your shop is a place to sell and share your brand story, where people can browse products and explore collections. Collections let you customize your shop Read more…
What is SEO Content? SEO Website Content is any content created with the goal of attracting search engine traffic. Google, for example, uses “spiders” that crawl content to see what it’s about. During this crawl, they learn a lot about the web page by the language used on it. If Read more…
There used to be a time when you could install a free Chrome browser plug-in, do the keyword research you need, throw them into an article a couple of dozen times, and then immediately rank for high-volume search terms after hitting “publish” on your WordPress site. Those days are no Read more…
What is SEO? If you’re a business owner, you may have heard of search engine optimization (SEO). According to GlobalWebIndex, 81% of people use search engines to find a product or service. Despite that, only 30% of business owners have an SEO strategy in place. SEO is not as complicated as it seems. SEO stands for “search engine optimization.” In Read more…
Websites are an example of the digital world. Many different types of websites serve different purposes for their visitors. These can be informational or non-informational, personal or business-oriented, profit-oriented or nonprofit oriented. An organization might develop a website for marketing purposes, while a nonprofit might develop one to promote awareness Read more…
Reading and Interpreting Facebook data The success of a company is determined by the consistency of results. And those results can only be achieved when the company is able to read and analyze data from all sources. Facebook is a great way to analyze your company’s performance. You can see Read more…
What is Twitter Analytics? Twitter analytics is a powerful tool for any social media marketer. It can help you identify who your followers are, impressions, engagement rate, what they like to tweet about, retweets, etc. It also provides insights into what you’re doing right and wrong with your strategy. It Read more…
Facebook Ads Theory Facebook is a social media platform that has revolutionized the way brands advertise their products and services. Facebook uses an ad auction to determine the best ad to show to a person at a given point in time. Understanding the ad auction can help you understand your Read more…
Introduction Facebook Business Manager is a free platform for managing business accounts on Facebook. You can organize and manage a variety of different parameters including your company pages, ad accounts, etc. Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners. You can use this free Read more…